Virtue Cider is a craft-cider company located in Fenville, Michigan. Founded by the former brewmaster of Goose Island, Greg Hall, Virtue's mission is to create European-style ciders crafted from fresh heirloom apples.
For this project, we were tasked with re-designing the packaging for Virtue's bourbon-barrel aged cider aptly named The Mitten; a reference to the state from which it came.
The basis for the label design is a re-creation of the seal of Michigan, adorned with coins that highlight elements of the cider making process.
Created at VSA Partners with creative direction by Josh Witherspoon and illustrations by Steven Noble.
All photographs by Kira Crugnale.